1. Introduction
Welcome to PBISE by Edzok226 Innovations ("we," "our," or "us"). We are committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your data when you visit our website (https://pbise.in) and register for the Pre-Board International Scholarship Examination (PBISE).
By accessing our website or registering for our exam, you agree to the terms outlined in this policy.
2. Information We Collect
We collect two types of information from our users:
A. Personal Information
We collect information that you voluntarily provide to us when you register for the exam, request a callback, or contact us. This includes, but is not limited to:
- Student Name
- Parent/Guardian Name
- Email Address
- Phone Number (Mobile/WhatsApp)
- School Name and Grade
- Academic Stream (e.g., Science, Commerce)
B. Usage Data & Technical Information
When you visit our website, we automatically collect certain information about your device and behavior using cookies and similar tracking technologies. This includes:
- IP address
- Browser type and version
- Device type (Mobile, Desktop, Tablet)
- Pages visited and time spent on pages
- Referring source (e.g., did you come from Google, WhatsApp, or an Ad?)
3. How We Use Your Information
We use the collected data for the following specific purposes:
- Exam Administration: To administer the exam, process your results, and verify scholarship eligibility.
- Communication: To send you exam updates and results via Email or WhatsApp.
- Student Counseling: To contact you regarding admission guidance or scholarship details (only if you request a callback or register).
- Website Improvement: To understand which parts of our website are working best and to fix technical issues.
- Marketing & Retargeting: To show you relevant advertisements about PBISE dates and deadlines on other platforms.
4. Cookies and Tracking Technologies
We use cookies and third-party tracking tools to analyze traffic and improve user experience. Specifically, we use:
- Google Analytics 4 (GA4): To track website traffic and user behavior. Google Analytics may collect your IP address and device information. This data is aggregated and does not personally identify you to us.
- Microsoft Clarity: To record session replays and heatmaps. This helps us see how users interact with our site (e.g., clicks, scrolls) to identify broken links or confusing layouts. Personal sensitive data is masked during these recordings.
- Meta Pixel (Facebook/Instagram): To measure the effectiveness of our social media advertising and to retarget visitors with relevant reminders about exam deadlines.
You can control your cookie preferences through your browser settings. However, disabling cookies may affect the functionality of our website.
5. Data Sharing and Third Parties
We do not sell, trade, or rent your personal identification information to outside parties. We may share data only in the following circumstances:
- Service Providers: With trusted third parties who assist us in operating our website, conducting our business, or serving our users (e.g., email service providers, exam hosting platforms), so long as those parties agree to keep this information confidential.
- Legal Compliance: When required by law to comply with a subpoena, legal process, or government request.
6. Data Security
We implement a variety of security measures to maintain the safety of your personal information. Your data is stored on secure servers and is accessible only by a limited number of persons who have special access rights and are required to keep the information confidential.
7. Your Rights
You have the right to:
- Access the personal data we hold about you.
- Request correction of any incorrect data.
- Request deletion of your data (subject to legal or exam record-keeping requirements).
- Opt-out of marketing communications (Email/WhatsApp) at any time.
8. Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Effective Date" at the top.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
- Email: pbise@phyzok.com